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Transforming curiosity into engaging and intuitive human-centered design. Harnessing qualitative and quantitative user research and cross-functional team collaboration to close the gap between business goals and user needs.

Professional Experience

UX | Interaction Designer

Nationwide

Associate

Aug 2022 - Present

Contrator thru TEKsystems

Aug 2021- Aug 2022

UX Designer

EQuip Our Kids

Jan 2021- July 2021

UX Designer

MYFL Brands

Oct 2020- Nov 2020

UX/UI Design Fellow

General Assembly

Aug 2020- Nov 2020

UI Designer & Outreach Coordinator

Coalitions & Collaboratives, Inc

May 2018- Oct 2018

Interim Director

Thomas School of Horsemanship

Aug 2017 - Jan 2018

𝗗𝗘𝗦𝗜𝗚𝗡 𝗔𝗡𝗗 𝗜𝗠𝗣𝗟𝗘𝗠𝗘𝗡𝗧𝗔𝗧𝗜𝗢𝗡

Utilized a decade of small business, nonprofit, and customer service background to align business stakeholder requests, development capacity, and API capabilities to solve complex problems with user-centric design for static pages and user flows.
Collaborated with 5 development teams simultaneously, consulted with specialized visual designers, content strategists, and researchers to create the best designs
Conserved about $300 per day by consolidating a workflow in the new Customer Relationship Management system for more efficiency and time savings
Supported integrating a new design system for a consistent look and feel across all product experiences – including a team of predominantly back-end developers

𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗜𝗢𝗡

Contributed to and supported the UX team’s transition to agile methodologies and using Jira to plan, track, and report design work across multiple product teams
Led design sprint from end to end with cross-team collaboration, including UX professionals, Product management, Researchers, Call center representatives, and Data analysts

𝗥𝗘𝗦𝗘𝗔𝗥𝗖𝗛 𝗔𝗡𝗗 𝗔𝗡𝗔𝗟𝗬𝗦𝗜𝗦

Ran remote user testing to validate complex and yet simplified user flow to save sales agents time and money
Collaborated with UX Research specialists to plan and execute user testing and generative study to evaluate design sprint deliverables

𝗥𝗘𝗦𝗘𝗔𝗥𝗖𝗛 𝗔𝗡𝗗 𝗔𝗡𝗔𝗟𝗬𝗦𝗜𝗦

Spearheaded UX Research using comparative & competitive analysis, user recruitment for 1:1 remote interviews, contextual inquiry, and analyzed research.
Utilized a decade of experience in strategic questioning and active listening to conduct 3 UX interviews, 2 contextual inquiries
Synthesize qualitative data from 1:1 interviews, developed a report of synthesis

𝗗𝗘𝗦𝗜𝗚𝗡 𝗔𝗡𝗗 𝗜𝗠𝗣𝗟𝗘𝗠𝗘𝗡𝗧𝗔𝗧𝗜𝗢𝗡

User interface design for reducing Business pages from 3 pages of text to 1 page with simple UX writing
Designed and iterated wireframe, built content strategy with quality UX writing
Generated concepts and visual designs with best practices of user-centered experiences

𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗜𝗢𝗡

Utilized a decade of small business, nonprofit, and customer service background to better understand clients, users, and product needs.

𝗥𝗘𝗦𝗘𝗔𝗥𝗖𝗛 𝗔𝗡𝗗 𝗔𝗡𝗔𝗟𝗬𝗦𝗜𝗦

Led the research phase for a product team of 3 UX designers.
Utilized a decade of experience in strategic questioning and active listening to conduct 7 UX interviews and 6 usability tests.
Synthesize qualitative data from 1:1 interviews and facilitated stakeholder meetings and collected quantitative data.
Developed reports, user personas, and journey map to capture the insights for cross-functional team collaboration.
Usability testing and contextual inquiries to validate designs and find opportunities to iterate and improve the product.

𝗗𝗘𝗦𝗜𝗚𝗡 𝗔𝗡𝗗 𝗜𝗠𝗣𝗟𝗘𝗠𝗘𝗡𝗧𝗔𝗧𝗜𝗢𝗡

User interface design for client’s website, professional reports, and utilized photographic framing techniques to draw the eye
Designed and iterated 50+ wireframes, 3 user flows, 6 prototypes, sitemap, design system, 25+ mockups, 9 annotated wireframes, and research & design repository for prosperity.
Generated concepts and visual designs with best practices of user-centered experiences to create intuitive navigation, information architecture, and hierarchy.
Presented in dozens of public speaking and stakeholder meeting settings, including pitching to UX Design clients and software engineering teams.

𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗜𝗢𝗡

Utilized a decade of small business, nonprofit, and customer service background to better understand clients, users, and product needs.
Mentored 2 colleagues in user-centered design research methods and shared knowledge about strategic interviewing tools, active listening techniques, and usability testing to promote increased empathy for users.
Coordinated UX product planning and group dynamics meetings for the UX Design team and ran 10 client meetings.
Collaborated with engineering team for development handoff, and presented findings and design recommendations to the clients and developers.

Over 480 hours of professional training to structure my past experiences and skills in research, facilitation strategic planning and synthesis meetings, UI & print design, and public speaking into a structured UX Design process (Discover, Define, Design, Deliver).

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𝗥𝗘𝗦𝗘𝗔𝗥𝗖𝗛 𝗔𝗡𝗗 𝗔𝗡𝗔𝗟𝗬𝗦𝗜𝗦

Utilized a decade of experience in strategic questioning and active listening to conduct 20 UX interviews, 10 contextual inquiries, and 24 usability tests.
Collected and synthesize qualitative & quantitative data to develop reports, 8 user personas, 3 journey maps, and sitemaps to capture the insights.

𝗗𝗘𝗦𝗜𝗚𝗡 𝗔𝗡𝗗 𝗜𝗠𝗣𝗟𝗘𝗠𝗘𝗡𝗧𝗔𝗧𝗜𝗢𝗡

User interface design for 2 websites, 3 concept mobile apps, professional reports for external stakeholders, and utilized framing techniques from professional photography experience.
Generated concepts and visual designs with best practices of user-centered experiences to create intuitive navigation, information architecture, and hierarchy. Created 10 user flows, 100+ wireframes, 15 prototypes, 22 usability tests, 6 iteration processes, 40+ mockups, 42 annotations on wireframes, detailed file systems, and repository for developer handoff
Presented in 6 projects to 30+ person audiences, including pitching to a UX Design client and software engineering teams.

𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗜𝗢𝗡

Utilized a decade of small business, nonprofit, and customer service background to better understand clients, users, and product needs.
Mentored 5 colleagues in user-centered design research methods and shared knowledge about strategic interviewing tools, active listening techniques, and usability testing to promote increased empathy for users gained from my 10+ years in leadership roles.
Coordinated UX product planning and group dynamics meetings for 2 UX Design teams and ran 10 client meetings.

𝗥𝗘𝗦𝗘𝗔𝗥𝗖𝗛 𝗔𝗡𝗗 𝗔𝗡𝗔𝗟𝗬𝗦𝗜𝗦

Utilized a decade of experience in strategic questioning and active listening in 1:1 colleague meetings and stakeholder strategic meetings.
Synthesize qualitative data from 1:1 conversations and stakeholder strategy meetings with 12+ internal stakeholders for content creation and branding
Created and analyzed 6 surveys for quantitative data from 60 external stakeholders and assembled synthesized reports for the general public and cross-functional team.
Researched Industry trends to discover best practices among nonprofits and government websites.

𝗗𝗘𝗦𝗜𝗚𝗡 𝗔𝗡𝗗 𝗜𝗠𝗣𝗟𝗘𝗠𝗘𝗡𝗧𝗔𝗧𝗜𝗢𝗡

User Experience & User Interface Design for 2 responsive web designs, maintained 3 website content management systems (CMS).
Designed ad hoc marketing materials using Adobe InDesign and Illustrator for social media and print distribution. Created sponsorship brochures, and eNewsletters, professional reports, slide decks, and presentations for internal and external stakeholders while utilized framing techniques from professional photography experience.
Designed and iterated 3 sitemaps, 2 style guides, 30+ web pages, content strategy for 3 websites, and research & design repository for prosperity and easy editing for non-techy colleagues.
Generated concepts and visual designs with best practices in visual design to create intuitive navigation, information architecture & hierarchy, built a feature inventory, utilized HTML & CSS for edits. Designed numerous web forms for users to access grants, become affiliates, and volunteers with the organization.

𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗜𝗢𝗡

Utilized a decade of small business, nonprofit, and customer service background to better understand the organization, partners, and overall goals to impact local communities.
Coordinated project planning and facilitated strategic planning using collaborative decision-making practices in 12 person meetings.

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𝗣𝗥𝗢𝗝𝗘𝗖𝗧𝗦

Organization responsive website redesign
Strategic planning facilitator
Community Survey creator, and analyzer
Support existing community programs
Project planning & design responsive website and marketing materials for the inaugural post-wildfire conference
Additional community organizing tasks and projects

𝗗𝗘𝗦𝗜𝗚𝗡 𝗔𝗡𝗗 𝗜𝗠𝗣𝗟𝗘𝗠𝗘𝗡𝗧𝗔𝗧𝗜𝗢𝗡

Coordinated Search Engine Optimization (SEO) updates on the website to reduce advertising costs by increasing organic search results.
Organized marketing, Social Media presence, and the WordPress site.
Oversaw a new advertising campaign and contributed to the company’s social media presence. Designed ad hoc marketing materials as needed.

𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 & 𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗜𝗢𝗡

Utilized years of small business, nonprofit, and customer service background to better understand clients and business needs.
Managed 5 directors, 40 staff members, care for 55 horses, monitored customer relations, CRM software, and communication with 300+ students each week.
Mentored & trained dozens of horseback riding instructors on communication, teaching, and riding techniques.
Facilitated weekly director meetings utilizing collaborative decision-making practices for weekly and ongoing planning. Additionally, ran occasional full staff meetings.